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| From Hype to Heartbreak: How Deewaniyat’s Box Office Dream Turned Into a ₹16.5 Crore Reality Check in Just 48 Hours! |
Ek Deewane Ki Deewaniyat Day 2 Collection Drops 16% – Can This ₹25 Crore Romantic Drama Still Defeat Thamma at the Box Office?
The romantic drama Ek Deewane Ki Deewaniyat, starring Harshvardhan Rane and Sonam Bajwa, entered theaters with great buzz and sky-high expectations. The film’s title song had already taken social media by storm, and early teasers built anticipation for an emotional yet passionate cinematic experience. However, the movie’s box office performance tells a very different story. Despite a promising start and heavy promotions, the second-day earnings of Deewaniyat revealed a sharp decline that surprised both critics and fans alike. With audiences comparing it to other big Diwali releases like Thamma, many are now questioning whether Deewaniyat can recover from its disappointing dip. Let’s take a detailed look at the film’s second-day box office performance, its competition, audience reception, and what the future might hold for this once-promising romantic saga.
Deewaniyat Day 2 Box Office Collection: A Disappointing Drop
After a decent opening day, Deewaniyat faced a major slump on its second day at the box office. According to SacNilk reports, the film earned ₹9 crore on its opening day but saw a sharp 16.67% drop on the second day, collecting only ₹7.5 crore on Wednesday. This brings the total two-day collection to approximately ₹16.5 crore.
While the fall wasn’t entirely unexpected, given mixed reviews and stiff competition, the decline in revenue has raised concerns for the filmmakers. With the festival season usually boosting ticket sales, this performance suggests the audience may not have connected with the film as expected.
Reasons Behind Deewaniyat’s Sharp Decline
1. Weak Word of Mouth
The biggest challenge for Deewaniyat appears to be its lukewarm audience response. Viewers praised the film’s music and chemistry between the leads, but criticized its weak storyline and predictable plot twists. Word-of-mouth publicity is crucial for sustaining momentum after the opening day, and unfortunately, Deewaniyat didn’t generate enough positive buzz.
2. Stiff Competition from Thamma
The release of Thamma, a big-budget emotional thriller, has clearly overshadowed Deewaniyat. With strong performances, superior visuals, and a bigger marketing campaign, Thamma has drawn more audience attention, directly impacting Deewaniyat’s daily earnings.
3. Average Critical Reviews
Critics have rated Deewaniyat between 2.5 to 3 stars out of 5, calling it visually appealing but lacking emotional depth. Negative reviews often deter weekend crowds, and this has likely contributed to its early fall.
Deewaniyat’s Budget and Profit Margin Analysis
Produced on a modest budget of ₹25 crore, Deewaniyat doesn’t face the same pressure as mega-productions like Thamma (which cost ₹125 crore). Despite its drop, there’s still hope for recovery if it maintains consistent weekend numbers.
If the movie continues to earn between ₹6–7 crore daily over the next few days, it could potentially cross the ₹30 crore mark by the end of the first week — enough to recover its production cost and move toward profitability.
Comparison with Thamma: Who’s Winning the Box Office Battle?
While Deewaniyat struggles to maintain momentum, Thamma continues to dominate the box office.
The numbers clearly show that Thamma not only outperformed Deewaniyat but also built strong audience retention. However, Deewaniyat’s smaller budget gives it a chance to enter the profit zone faster, provided it holds up through the weekend.
Audience Reactions: Mixed Emotions and Divided Opinions
Social media reactions paint a divided picture. Fans of Harshvardhan Rane and Sonam Bajwa praised their chemistry, while others found the story cliché. On Twitter (X) and Instagram, comments ranged from “beautiful music and visuals” to “nothing new, just another romantic drama.”
This polarity in opinion reflects how Deewaniyat failed to meet the emotional intensity promised in its trailers.
Critical Review Summary
Direction: Milap Zaveri’s direction received mixed responses. Some critics appreciated his attempt to craft a visually rich romantic drama, while others criticized the pacing.
Performances: Harshvardhan Rane shines in emotional scenes, and Sonam Bajwa adds charm, but the chemistry feels underutilized due to weak dialogue.
Music: The soundtrack remains the strongest part of the film — particularly the title track that continues trending on YouTube.
Screenplay: The biggest flaw lies in the repetitive narrative and lack of innovation.
Overall, Deewaniyat falls short of delivering the emotional depth audiences expected from its passionate promotional campaign.
Can Deewaniyat Recover Its Box Office Losses?
While the second-day numbers are disappointing, the coming weekend will be crucial. If Deewaniyat manages to hold steady collections and draw family audiences, it can still end up breaking even.
Given its moderate budget and strong music streaming revenue potential, the film might turn profitable through OTT and music rights sales even if theatrical performance remains weak.
Future Prospects: Will OTT Save Deewaniyat?
In today’s era, a film’s success is not limited to its box office run. Streaming platforms play a major role in boosting post-theatrical profits. According to industry sources, Deewaniyat’s OTT rights are already being negotiated, and the film could find a second life on platforms like Netflix or Amazon Prime Video.
If the film performs well on OTT, it could gradually recover its investment, as similar romantic dramas have done in the past.
Box Office Prediction for the Weekend
Industry experts predict that Deewaniyat may earn around ₹6 crore on its third day and close the first weekend with approximately ₹25–28 crore in total earnings. This figure would help the film reach its production cost and open the door to modest profits through digital rights.
Conclusion
Despite high expectations, Ek Deewane Ki Deewaniyat hasn’t managed to make a strong mark at the box office. A lackluster script and tough competition from Thamma dampened its performance. However, with its budget under control and decent music appeal, the film might still recover costs through non-theatrical avenues. Only time will tell whether Deewaniyat can transform its weak start into a surprising success story.
FAQs
1. What is the total box office collection of Deewaniyat after two days?
As of now, Deewaniyat has earned around ₹16.5 crore in two days, with the second-day earnings showing a decline of about 16.67% from its opening day.
2. What is the budget of Deewaniyat?
The film has been made on a modest budget of ₹25 crore, which includes production, marketing, and music rights. This smaller budget gives it an advantage in achieving profitability faster than high-budget films.
3. Why did Deewaniyat’s box office collection drop on Day 2?
The decline was mainly due to mixed word-of-mouth reviews, average critical ratings, and tough competition from the big-budget film Thamma, which captured most of the festive audience.
4. Who directed Deewaniyat, and who are the lead actors?
The film is directed by Milap Zaveri, known for commercial entertainers. The lead roles are played by Harshvardhan Rane and Sonam Bajwa, whose performances were appreciated despite the weak script.
5. Can Deewaniyat recover its cost and become a hit?
Yes, given its low budget, Deewaniyat still has a fair chance to break even through its weekend collections and OTT releases. Its music has already gained popularity, which can contribute to overall revenue.
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