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| Unstoppable Thama: The Secret Behind Ayushmann & Rashmika’s Horror Hit That’s Redefining Bollywood Success in 2025! |
Ayushmann Khurrana’s Biggest Triumph Yet: Inside ‘Thama’s’ Meteoric Rise from Diwali Release to Box Office Glory!
Ayushmann Khurrana and Rashmika Mandanna’s latest horror-comedy Thama has taken the Indian box office by storm. Released during the festive Diwali season, the film has shattered all expectations by crossing the ₹50 crore mark within just three days. With powerful performances, a gripping story, and surprise cameos, Thama is not just entertaining audiences but also redefining Ayushmann’s cinematic journey. The movie’s rapid growth in collections suggests that it could soon become the highest-grossing film of his career. As trade analysts express amazement at its performance, Thama is proving to be much more than just a festival release—it’s a full-fledged box office juggernaut that’s dominating theatres across the nation.
‘Thama’ – The Unstoppable Diwali Blockbuster
When Thama was announced, few expected it to create such an electrifying impact. However, the collaboration between Ayushmann Khurrana and Rashmika Mandanna, coupled with a thrilling horror-comedy concept, immediately intrigued audiences. Directed by Amar Kaushik, the mastermind behind Stree and Bhediya, the film extends the popular horror universe that Indian audiences have come to love.
The storyline introduces a new supernatural entity named Betaal, blending eerie moments with laughter and emotion. Fans have praised the film for balancing horror elements with heartfelt romance and social undertones—a signature Ayushmann touch.
Adding to the excitement is Varun Dhawan’s cameo as Bhediya, which ties Thama to the larger horror universe, creating massive anticipation for upcoming spin-offs and sequels.
Box Office Performance: A Record-Breaking Start
Day-Wise Box Office Collection
The film opened on a high note on Tuesday, grossing an impressive ₹25 crore on its first day. This was followed by a robust ₹19 crore on Wednesday, reflecting excellent word-of-mouth.
According to trade reports, Thama collected another ₹14 crore on Thursday—a mere 25% dip from the previous day. The consistency in its performance highlights the film’s strong hold, especially on working days.
By the end of its third day, Thama had achieved a net collection of over ₹58 crore, crossing the half-century milestone faster than any of Ayushmann’s previous releases.
The Festive Advantage and Audience Reception
The timing of the release worked brilliantly in Thama’s favor. With Diwali and Bhai Dooj holidays boosting footfall, families flocked to theatres to enjoy a mix of horror, humor, and emotion. The film’s appeal lies not only in its genre but also in its ability to connect with diverse age groups.
Critics have praised the chemistry between Ayushmann and Rashmika, describing it as both natural and refreshing. The haunting yet humorous tone of Thama has been a major crowd-puller, while the VFX and background score have received special mention for enhancing the spooky ambiance.
Ayushmann Khurrana’s Career-Defining Success
Before Thama, Ayushmann’s highest-grossing film was Dream Girl (2019), which collected ₹142 crore at the domestic box office. However, trade experts are confident that Thama will surpass this benchmark within two weeks of release.
With the film likely to cross ₹95–100 crore by Sunday, it is already being hailed as Ayushmann’s career-best performance and most commercially successful project.
This success marks a major comeback for Ayushmann, whose recent films struggled post-pandemic. Thama reestablishes his position as one of Bollywood’s most bankable and experimental stars.
The Power of Content and Strategy
The film’s triumph can be attributed to several factors—stellar performances, engaging storytelling, and an effective marketing campaign. The producers strategically aligned the release with the festive season, ensuring higher theatre occupancy.
Additionally, the inclusion of Bhediya and the integration with the Stree universe created a shared cinematic world—an idea that Bollywood has long been aspiring to achieve. This connection has boosted fan interest and discussion across social media platforms.
The movie’s soundtrack, composed by Sachin-Jigar, and its tight screenplay have also been widely appreciated. Combined, these elements make Thama a perfect blend of mass appeal and creative storytelling.
Can ‘Thama’ Break More Records?
Given its current trajectory, Thama is projected to cross the ₹100 crore mark within its first weekend. Analysts believe that if the film maintains its pace, it could even challenge the ₹200 crore club in the coming weeks.
The movie’s strong repeat audience and high family turnout indicate long-term theatrical success. Furthermore, advance bookings for the weekend show no signs of slowing down, with many multiplexes reporting near-full occupancy.
Impact on the Indian Horror Universe
The success of Thama has also rejuvenated interest in India’s horror-comedy genre. With Stree, Bhediya, and now Thama, the Indian horror universe has evolved into a consistent revenue-generating franchise.
Fans are already speculating about future crossovers between Betaal, Stree, and Bhediya, which could lead to a massive cinematic event in the near future.
Amar Kaushik’s direction and Dinesh Vijan’s production strategy are being lauded for setting new benchmarks in genre filmmaking.
Critical Acclaim and Public Response
Social media is flooded with positive reviews, fan theories, and box office predictions. Critics describe Thama as “Ayushmann’s most entertaining film to date” and “a perfect festive release that balances chills and charm.”
Rashmika’s performance has also earned praise, as she brings warmth and charisma to the supernatural storyline. The visual effects and the background score by Sachin-Jigar add depth and intensity to the film, making it a complete cinematic experience.
Predicted Lifetime Collection and Legacy
If current trends continue, Thama could close its theatrical run at ₹180–₹200 crore globally, cementing its place among 2025’s biggest Bollywood blockbusters. It will likely become Ayushmann Khurrana’s highest-grossing film, surpassing Dream Girl and Bala.
Moreover, Thama’s success signifies a shift in audience preference—towards smart, entertaining, and universe-driven films rather than formulaic content.
FAQs About ‘Thama’
1. What is the story of ‘Thama’?
Thama revolves around a mysterious ghost named Betaal who terrorizes a small town. The story intertwines horror, humor, and romance, focusing on how Ayushmann and Rashmika’s characters confront the supernatural threat while navigating their own emotional journey.
2. Is ‘Thama’ part of the horror universe including ‘Stree’ and ‘Bhediya’?
Yes. Thama is the latest addition to the horror-comedy universe created by Dinesh Vijan. The cameo of Varun Dhawan as Bhediya officially links it to this shared cinematic world.
3. How much did ‘Thama’ earn at the box office in three days?
Within just three days of its release, Thama collected over ₹58 crore at the domestic box office, making it one of the fastest films to cross the half-century mark in 2025.
4. Will ‘Thama’ surpass Ayushmann’s ‘Dream Girl’ in total collection?
Trade experts predict that Thama will easily surpass the lifetime earnings of Dream Girl (₹142 crore) within two weeks, making it Ayushmann’s biggest box office success to date.
5. What makes ‘Thama’ special compared to other horror comedies?
Unlike typical horror films, Thama offers a perfect mix of scares, humor, and heart. The integration with the larger horror universe, strong performances, and festival release timing give it a unique edge over its competitors.
Conclusion
Thama is not just another festive release—it’s a milestone in Ayushmann Khurrana’s career and a defining moment for the Hindi film industry’s horror-comedy genre. With stellar performances, engaging storytelling, and extraordinary box office performance, it has proven that content-driven cinema still rules the hearts of Indian audiences. As the film continues to dominate theatres, one thing is certain: Thama has cemented its place as Ayushmann’s biggest hit and one of Bollywood’s most successful horror-comedy ventures to date.
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